Ambitious move by paypal
PayPal took advantage of the high speed and low cost of the Solana network to become more popular.
PayPal has grown in popularity as one of the most popular stablecoins among the crypto community.
Due to the high fees and low transfer speed of the Ethereum blockchain, active coins on this platform lose the ability to use and transfer small amounts for daily purchases. Now PayPal, the Internet giant, has increased its popularity even more due to the high speed and very low costs of the Solana network, and more users are using this popular stablecoin for other transfers of small and large amounts.
PayPal follows a proven approach to ensure mainstream adoption of PYUSD, focusing on usability and ubiquity.
1- The initial awareness phase started with the release of PYUSD on Ethereum. PayPal and Venmo apps were instrumental in introducing PYUSD to over 100 million users.
2- In the usefulness stage, PayPal emphasizes the practicality of PYUSD for everyday use. Its launch in Solana ensures the speed and cheapness of transactions, which are critical factors for daily financial activities.
The ultimate goal is for PYUSD to become a ubiquitous payment method in mainstream applications. This includes ensuring seamless, cost-effective and decentralized transactions that make PYUSD a popular way to conduct everyday financial transactions.